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Man Utd announce DHL and Beeline sponsorship deals

23/08/11 2:05 AM

Red Devils to earn £43m from both deals


Manchester United celebrated a bumper day on the commercial front today by announcing two additional sponsorship deals with logistics giant DHL and Asian telco Beeline. DHL, who sponsored United’s pre-season US Tour will become the club’s official training kit sponsor in a deal which is thought will net the club £40m over the next 4 years. United also announced a commercial tie-up with Beeline in a deal thought to be £3m over the next 3 years.

From ManUtd.com:

DHL delivers new shirt deal

DHL, the world’s leading express and logistics company, has become the first official training kit sponsor of Manchester United in a ground-breaking deal for English football.

The new four-year-agreement sees the DHL logo included on the Club’s training kit worn by all first, reserve and youth team players during domestic competitions and builds on DHL’s relationship behind the scenes at the club.

DHL has been the Club’s Official Logistics Partner for a year and played a key role supporting United’s pre-season tour of the United States, and will continue to work hard to help deliver success on and off the pitch.

To mark the extended partnership, and as part of United’s celebrations of its record-breaking 19th top-flight championship win last season, the logistics company will be delivering the Club’s gift to its fans attending Monday evening’s match against Tottenham Hotspur – a specially-commissioned commemorative scarf for each United supporter.

Announcing the new deal, Manchester United’s Chief Executive, David Gill, said: “This deal breaks new ground in the English game. We are delighted that DHL has chosen to pioneer training kit sponsorship with the Club. Their global presence and international standing are a perfect fit for the world’s most popular football club.”

Commercial Director Richard Arnold said: “This is a deal that continues to demonstrate the Club’s position as the most innovative and successful in the game. DHL have been a great partner to work with and have integrated with the Club’s operations seamlessly. The work they did around this summer’s US tour was striking and we are looking forward to

developing a broader relationship in the future.”

John Pearson, CEO DHL Express (Europe), said: “This strategic partnership will see DHL getting more involved in the behind the scenes operations of Manchester United and supporting the club in its continued success.

“Building on our current relationship with the world’s biggest football club reflects our ability to provide unparalleled logistics services for customers across the globe.”

Reds make Beeline

Reds make Beeline

 

Manchester United have signed a three-year partnership with Beeline, Vietnam’s leading mobile telecoms company.

The deal will give the club’s estimated 16 million fans in Vietnam a chance to see all the goals scored by the Reds, as well as exclusive interviews, news and behind-the-scenes access – bringing them closer to Old Trafford than ever before.

Announcing the deal, United’s Commercial Director Richard Arnold said: “We are very excited about this partnership.

“Beeline is the right partner for us in Vietnam, Laos and Cambodia – an ambitious young organisation which has already made a big impact locally in a short space of time.

“We know that this partnership will bring great benefits to both partners. We’re looking forward to breaking new ground with Beeline.”

Reds boss Sir Alex Ferguson added: “Manchester United has always been at the forefront of the game off the pitch as well as on it and this partnership is another example of that.

“Everyone knows about the passion of our fans in that part of the world and this deal makes it a lot easier for us to keep in touch with them.”

Michael Cluzel, Head of Indochina Cluster of VimpelCom Ltd. and CEO of Beeline Vietnam (GTEL – Mobile), said: “Football is the number one sport in Vietnam, and Manchester United has always been one of the most widely supported football teams in the world and Vietnam is no exception.

“We are very excited to be working with Manchester United on a range of activities that will be mutually beneficial and will bring this legendary club closer to this football-loving country.

“This step also demonstrates Beeline’s commitment to the Indochina region in general and Vietnam in particular. We are planning to kick off various activities for our customers here.

“Our focus is very simple: we will bring things closer to our customers and things that they want to experience things that no one has ever brought to them.”

 

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